Preparing Artwork for Print: The Ultimate Checklist

Flawless print starts with flawless artwork. Yet too often, projects fall flat due to overlooked file prep. The problem? Even the most brilliant designs can’t shine in high quality final production if they're not properly prepared. Missing bleed, low-resolution images, or non-vectored artwork can cost time, money, and credibility. In this post, we’ll walk you through the ultimate artwork checklist—ensuring your files are press-ready every single time. From colour profiles to vector formats, you’ll learn the essentials to avoid reprints, wow your clients, and deliver pixel-perfect results from proof to print.

1. Use Vectored Artwork Wherever Possible

Always supply logos, text, and shapes as vectored artwork. Vector files (like AI, EPS, or PDF) retain crisp quality at any size and ensure your print is sharp, scalable, and editable. Avoid rasterizing unless absolutely necessary, and never use JPEGs or PNGs for logos.

Tip: Check that all text is outlined or the fonts are embedded to prevent unexpected typeface substitutions.

2. Set the Correct Colour Mode: CMYK Over RGB

Digital screens display in RGB, but printers use CMYK. Artwork created in RGB may look vibrant on screen but print duller than expected. Convert all colours to CMYK to see a more accurate print preview and avoid surprises on press.

3. Ensure Images Are High Resolution

Any raster images used should be at least 300 DPI (dots per inch) at actual size. Low-res files may look fine on screen but can appear blurry or pixelated in print. If you need to upscale, consider reshooting or using licensed stock imagery to maintain quality.

4. Include Bleed and Safe Zones

Printers need extra space around your artwork (usually 3mm) to ensure clean trimming. This is called the bleed area. Also, keep key elements like text or logos within a 'safe zone' at least 5mm inside the trim edge to prevent accidental cuts.

5. Flatten Transparencies and Embed Images

Transparency effects and linked images can cause print errors or missing assets. Always flatten any transparency layers and embed images to ensure the final file matches your vision. This is especially important when exporting to PDF.

6. Double-Check Dimensions and Layout

Ensure the file is set to the exact size it will be printed. A mismatch between artwork size and final trim can lead to stretching, scaling, or rejection from the print provider. Use rulers and guides to check alignment and layout consistency.

7. Proofread Thoroughly

It sounds simple, but spelling mistakes and grammatical errors are among the top causes of reprints. Print a physical proof if possible—errors are easier to catch off-screen. Better yet, have a fresh pair of eyes review it.

8. Use Print-Ready File Formats

Most printers prefer PDF/X-1a or PDF/X-4 formats, which ensure that fonts are embedded, colours are preserved, and the file is flattened appropriately. Avoid sending open working files unless requested.

9. Communicate with Your Printer

Don’t guess—ask. Every printer may have slightly different specifications. Confirm bleed, trim, colour profile preferences, and acceptable formats ahead of time. Good communication reduces errors and builds trust.

Final Thoughts

Preparing artwork for print is both an art and a science. With this checklist, you can be confident that your creative vision will translate flawlessly into high quality final production. By using vectored artwork, following best practices, and staying in sync with your print partner, you ensure every print job is one to be proud of. Your designs deserve nothing less.