Point-of-Sale Displays: Your Secret Weapon for More Sales

Great marketing doesn’t end at the checkout—it begins there. For business owners and marketing teams looking to boost in-store performance, Point-of-Sale (POS) displays offer a powerful, underutilised solution. The problem? Many brands treat POS as an afterthought, missing out on its true sales-driving potential. In this blog, we’ll explore how strategically designed POS displays can influence buyer behaviour, increase impulse purchases, and reinforce brand messaging—right at the moment it matters most. If you want to improve traction on your print campaigns and drive more sales, it’s time to look at your POS as more than just signage.

Why POS Displays Work

POS displays function at the most critical stage of the buyer journey—just before purchase. Whether at a till, end cap, or standalone kiosk, they grab attention, direct focus, and create opportunities to upsell or cross-sell. They offer a visual nudge that can turn a "maybe later" into a "yes, now."

Designing for Impact: What Makes a POS Display Sell

1. Simplicity and Clarity
   The most effective POS displays communicate a single, strong message. Cluttered visuals or mixed messages confuse customers. Use bold typography, clear calls-to-action, and concise copy.

2. Eyeline is Buyline
   Placement matters. Ensure your POS materials sit at natural eye level and align with how customers navigate your space. Vertical formats and modular stands can help maximise visibility.

3. Bold Branding
   Brand recognition plays a huge role in buyer trust. Make sure your logo, brand colours, and tone of voice are consistent and visible throughout the POS experience.

4. Material Matters
   Durable, high-quality substrates like corrugated cardboard or eco-boards give your POS a premium feel. Adding finishes like spot UV or soft-touch laminate can elevate perceived value.

5. Seasonal and Limited-Time Messaging
   Use urgency to drive action. Whether it’s "Back to School," "Black Friday," or a "Limited-Time Offer," aligning your POS with a timely hook adds relevance.

Beverage Brand Increases Impulse Sales by 35%

A UK-based drinks company rolled out branded POS towers in grocery chains featuring limited-edition summer flavours. With bright colours, bold flavour cues, and samples attached to the stand, the result was a 35% spike in impulse buys over the 8-week campaign.

Innovations in POS: What’s New in 2025

Smart Shelving & Motion Sensors: Display units now track when products are picked up, triggering lighting or audio cues.

Sustainable POS Options: Brands are swapping plastic for biodegradable and recyclable display solutions.

Interactive Touchpoints: QR codes and NFC allow customers to learn more or claim digital rewards instantly.

Final Thoughts

POS displays are no longer just "nice to have"—they're sales tools that can make or break your campaign's success. With the right creative strategy, materials, and positioning, POS can be the final nudge that moves your customer from interest to action. Treat it like the secret weapon it is, and you'll see measurable results.

Need help crafting print and POS that sells? Let’s talk.